"Beyond the Four Walls"
MEDSEEK’s 2013 eHealth Council event will take place September 26 – 28th in Charleston, South Carolina.
eHealth Council is the yearly meeting of MEDSEEK’s exclusive eHealth Council members, comprised of hospital and health system CEOs, CIOs, CMIOs and CFOs. During the event, council members discuss a range of topics and best practices important to the industry including how best to develop and strengthen their digital patient acquisition, engagement, influence and population health strategies.
The theme for this year’s event is “Beyond the Four Walls” in recognition of the fact that most hospitals and health systems have a great deal of influence over patient behavior at the point of care, but very little influence over decisions that are made before or after discharge. Industry thought leaders are expected to present empirical data that shows how despite great bedside and inpatient education programs, patients struggle to maintain healthy behaviors once they leave the hospital. Considering the active role patients are now taking in making their own healthcare decisions and the increased responsibility organizations must take on to manage risk-based payments, having influence over these day-to-day decisions is increasingly important to the bottom-line.
“We believe that the future of healthcare looks much different than its past. As payers shift more cost to the healthcare consumer, and as hospitals take on an increasing amount of risk for achieving good results even after the patient leaves the hospital, health providers must implement technology that will help them meet people where they are (online) and interact with them the way they prefer — by mail, by text, by app, by secure message, and so on,” stated Garett Trumpower, RN, Vice President, Strategic Services. “By doing so, organizations can gain significant influence over the day-to-day decisions and behaviors that impact the bottom-line.”