MEDSEEK Influence Platform

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MEDSEEK Influence Platform

Influence Decisions, Behavior and Results

The MEDSEEK Influence platform integrates Web, mHealth, predictive analytics and precision marketing technologies to help hospitals differentiate from their competitors by engaging prospects and patients outside the four walls, before and after a physical encounter. It gives an organization the power to influence decisions and behaviors that impact both sides of the financial equation—revenue and cost.

3 Key Reasons Hospitals Need an Influence Platform

  1. Healthcare is going virtual.

    Hospitals are facing a challenging transition in the way they interact with consumers as healthcare moves away from almost exclusively physical to numerous virtual touch points.

  2. Healthcare consumers have high expectations.

    Healthcare organization's existing IT investments have been built for clinicians and don't easily extend into the consumer realm. Existing vendors lack consumer focus and expertise.

  3. Patient-centered care starts with alignment.

    Investing in a smattering of technologies that don't share content or work in synergy is complex and often leads to redundancy and gaps. A comprehensive platform can better achieve the strategic goals of marketing, clinical care teams and hospital executives.

MEDSEEK Influence Platform Capabilities

The MEDSEEK Influence platform boasts a modern, modular architecture, multi-channel support and deep capabilities. Together, these capabilities help hospitals and health systems better predict the needs of individuals, convert high value prospects into loyal patients and empower patients make better health-related decisions so they can live longer, healthier lives.

  • Scalable Health Content Management

    Scalable Health Content Management

    The MEDSEEK Influence platform gives hospitals and health systems the ability to decentralize content management and creation across the organization, while maintaining control over content quality and posting to live sites. It includes a vast library of easy to use tools to help organizations manage a broad range of information from creation to disposition.

  • Automated Content Classification

    Automated Content Classification

    Automated Content Classification (ACC) eliminates the need for staff to manually tag and structure content, resulting in more accurate categorization, improved SEO, faster searches and highly relevant search results in considerably less time. Built by experienced engineers using best practices learned through hundreds of hospital site deployments, ACC lets organizations rapidly deploy controlled vocabularies and standard taxonomies for healthcare.

  • Intelligent Search & Navigation

    Intelligent Search & Navigation

    A unique combination of relevance, refinement, and managed taxonomy helps people quickly find exactly the information they need. A range of sorting and browsing options to allow narrowing and broadening of criteria by attributes such as articles, events, providers, facilities, etc.

  • Integrated Human Health Profile

    Integrated Human Health Profile

    MEDSEEK Influence incorporates a proprietary data model that compiles analytically derived, behaviorally observed, clinically integrated and self-entered information to form a comprehensive composite of an individual. This person-oriented approach is the cornerstone of the platform's superior advanced personalization capabilities.

  • Advanced Personalization

    Advanced Personalization

    MEDSEEK Influence is the ideal platform for achieving the advanced personalization healthcare organizations need to deliver exactly the right content to the right consumer at the right time, across interactions, throughout the full healthcare experience. It starts with knowing who the person is and then guides them down the right path, using a range of approaches that ultimately result in conversion, activation and loyalty.

  • Adaptive User Experience

    Adaptive User Experience

    Rather than presenting every user with exactly the same experience, the MEDSEEK Influence platform intelligently predicts, responds and adapts to end user tendencies and requests. By monitoring each unique user's interactions the UX can reorganize itself to present a narrower set of tasks and drive the user to the desired action. Presenting less information on displays also allows an intuitive user experience to be achieved across a variety of mobile and desktop platforms.

  • Multi-Channel Messaging

    Multi-Channel Messaging

    With the MEDSEEK Influence platform, hospitals can deploy highly personalized solutions across multiple offline and digital channels to better engage prospects and patients where they are, in the manner they prefer, to elicit the desired response.

  • Predictive Analytics

    Predictive Analytics

    A robust predictive analytics database and proprietary disease prediction models accurately score an individual's likelihood to develop a specific medical condition or require a medical service, as well as their likelihood to be commercially insured.

  • Fine Grained Alerting Framework

    Fine Grained Alerting Framework

    This framework enables configurable alerting and workflow functionality without customization. Alerts are triggered based on organizationally-defined rules, clinical pathways and user-defined preferences and are delivered to individuals or defined groups of users in near real time. Users can drill down to see more information or dismiss "Information Only" alerts, like health coaching tips, upon review. When interaction is required, the user cannot clear the alert until they complete the transaction.

  • Flexible Workflows

    Flexible Workflows

    Flexible workflows enable care teams to coordinate efforts to improve patient outcomes through distance education and reinforcement. Deeply integrated multi-channel interactions and an alerting engine help clinical integration teams better manage targeted patient populations by risk, payer and diagnosis across the care continuum.

  • Robust Integration Layer

    Robust Integration Layer

    This standards-based integration layer is capable of exchanging data among countless EHR, clinical, financial and diagnostic back-end systems. While the method of access varies by implementation, it includes community-based (Health Information Exchange) interfaces as well as standard HL7 and API access. MEDSEEK's solution is also certified for importing and exporting data via Microsoft HealthVault®.

Core Products:

The following software products bundle together a number of applications and capabilities to help hospitals achieve very specific business goals. Any of the core solutions can be licensed and deployed separately; however, the power to influence is multiplied when they are integrated.  



MEDSEEK Predict is a healthcare customer relationship management (CRM) system that helps hospital marketers grow service line revenue and proactively manage population health by determining which patients and prospects are most likely to develop a specific medical condition or use a medical service.

Learn More About MEDSEEK Predict

g58 convert


MEDSEEK Convert helps hospitals, health systems and academic medical centers deliver rich, interactive websites that are highly personalized to drive profitable volume through patient acquisition. The system blends intuitive content management capabilities with advanced healthcare-specific applications to enable non-technical users to harness the enterprise power of Microsoft® SharePoint® 2010.

Learn More About MEDSEEK Convert

g58 empower


MEDSEEK Empower is a best-of-breed enterprise patient portal for organizations that want to increase satisfaction, loyalty and outcomes by providing patients and authorized caregivers a consistent, comprehensive health management tool across care settings, regardless of the backend systems being used to house data.

Learn More About MEDSEEK Empower

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MEDSEEK Navigate

MEDSEEK Navigate is a comprehensive care management system that enables providers to identify, manage and engage low-risk, rising-risk and high-risk patients to prevent hospital readmissions, eliminate gaps in care, and lessen financial risks associated with emerging value-based payment plans.

Learn More About MEDSEEK Navigate

Built for Flexibility.

Available in multiple deployment and pricing options, on-premise, dedicated hosted or shared hosted, perpetual license or SaaS, the MEDSEEK Influence platform can be implemented all together, or one product at a time, to help hospitals achieve their strategic goals.


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